Buy a tool. Take it home. Make it earn its keep.
The real win is when these tools sit where your clients actually find you — your website, your onboarding, your client portal. Your branding. Your domain. Leads to your inbox, not ours.
Why buy them
Trying one is free. Owning one earns its keep.
Sampling a tool on our site shows a prospect a number, once. Owning the tool — embedded on your site, inside your onboarding, in your client portal if it supports embedding — does four jobs at once:
Lives where your clients are. Your website, your onboarding flow, your portal. Not a side-quest to a Focus URL — it sits inside the journey your clients are already on.
Builds your brand, not ours. Visitors see your colours, your reasoning, your contact details. The page they bookmark says yourfirm.co.uk, not focusadvice.tech.
Captures real leads. Every embedded tool carries a "Contact us" footer with your phone and email. Add the lead-generation plug-in and a finished journey lands as a structured lead in your inbox or webhook — with the client's consent. No re-keying.
Pays back inside a quarter. Your domain gets the page, the dwell time, the long-tail keyword. A single qualified lead typically pays for the year's licence. The tool becomes an asset on your balance sheet, not a bookmark on your browser.
WHAT YOU GET
Four good reasons to embed.
From £395/yr
Single tool, all-in
2 weeks
From signing to live on your site
3 brands
Default styles included — Daylight, Nocturne, Focus House
5 lines
Of code to install. One snippet, one page.
Try it on our site, before you put it on yours
The same tool. Three default brand styles. No download.
Pension Growth runs below in our live build — exactly what you’d embed on your site under a Member licence. Click a brand style to reskin the chrome around the tool. All three ship free with every Member tool.
Pension Growth — live Member embed preview
Will your retirement money last?
Not advice — by using this tool you accept our terms.
Want it pixel-perfect?
The three default styles above ship with every Member licence and look professional from day one. If you want pixel-perfect brand-matching — your typography, your illustration, your exact greens or your antique gold — that’s a Patron upgrade. The next strip shows what it looks like when three fictional firms paid for that level of finish.
Pixel-perfect, on us
Three example firms. One tool. Brand-matched.
The three default styles above ship with every Member tool. If you want pixel-perfect brand-matching — your fonts, your illustration, your exact greens — that's a Patron upgrade. Below: how three fictional firms look when we've dialled in their full brand for them.
DemoRiverside Wealth Advisers
“Financial advice that fits your life. Not someone else’s.” Cheltenham · Cirencester · the Cotswolds.
DemoBeacon Financial Planning
“Big enough to know what works. Small enough to actually call you back.” Manchester · Leeds · Sheffield.
DemoNorthwood Capital Partners
“Wealth that lasts longer than the conversation about it.” London · Edinburgh.
Three ways in
Pick the shape that fits.
Day-pass is free on our site — handy for sense-checking. Member is the real product: tools embedded on your own site, your brand, your leads. Patron is for anything bespoke.
Day-pass
**Free. On our site.** Try any tool with a client right now — in our showroom on focusadvice.tech. No signup, no card. Session data clears at end of day. The point of Day-pass: sense-check a tool with a real conversation before you commit. We'll ask you what worked; we read every reply. Best for: kicking the tyres before you embed. (Day-pass is the demo. The real value is Member — see next column.)
Member
**From £395 / year. Up to £2,495 / year.** Buy and embed under your brand — on your website, inside your onboarding, in your client portal if it supports embedding. Single simple tool from £395/yr; single need-generating tool from £595/yr; six-tool bundle (mix simple, need-generating, and fact-finds however you like) £2,495/yr. Three default brand looks — **Daylight**, **Nocturne**, **Focus House** — ship with every tool, so the embed looks professional from day one with no custom brand work. Each tool carries a "Contact us" footer with your phone and email — leads go to you. **Bundle Members get one add-on of choice included free** (worth up to £495/yr). Members are also notified before every new release. Best for: putting Focus tools wherever your clients meet your firm.
Patron
**Talk to us. We quote on the call.** Bespoke shapes live here. Three things Patrons typically want: **A new tool.** Something we haven't built yet. If three firms want the same thing we usually build it; if you want it sooner, we can. **A customisation of an existing tool.** Tax bands tuned for Scottish rates, retirement-age range adjusted for a specific client base, structural changes to a journey. **Pixel-perfect brand-matching.** Beyond the three default brands. Custom logo placement, type pairings, illustration, the whole bundle. Manual in the short term while we build a self-serve brand editor. Best for: anything that doesn't fit Day-pass or Member.
Add-ons
Stack what you need on top of any tier.
Each add-on is an annual uplift. Bundle Members get one add-on of their choice included; single-tool Members and Patrons add them à la carte. Day-pass doesn't carry add-ons — they're for the embedded versions.
Lead generation
**+£395 / year** The plug-in that delivers on the "leads come to you" promise. When a client completes a tool, the calculation summary fires to your nominated email or webhook, with the client's consent. Plain delivery, no CRM connector, no integration project. Available on any modelling tool in the catalogue. _Free for Bundle Members as their included add-on._
Suitability summary
**+£495 / year** Branded PDF generated at the end of a journey, with the inputs, the calculation, and your "what to do next" copy. Client takes it away; adviser has a record.
Data persistence
**+£295 / year** Clients save their journey and resume on a different device. Saved state lives in their browser/account, not ours.
Shopping basket
**+£495 / year** Multiple tools strung together as one client journey, with one combined summary at the end. Works across simple, need-generating, and fact-find tools.
Branded dashboard hub
**+£495 / year** A single landing page on your site collecting all your embedded tools, with your colours and copy. Like a small "tools" subsite inside your main site.
How embedding works
Four steps. Two weeks. One snippet.
We've done this enough times to know what gets in the way (usually it's your IT team, not us). The shape is the same every time.
Pick your tools
Single tool, mix-and-match bundle, or full kit. We help if you want a recommendation — most firms start with one journey tool plus lead generation.
Send your brand kit
A short form: logo, two colours, font name, where leads should be sent if you took the lead-gen plug-in. Or pick one of the three default brand styles and skip the form.
We provision
Inside a week, your embed is live at embed.yourdomain or a subpath you control. We test it end-to-end, you sign-off, we go.
You drop in 5 lines
One iframe snippet on whichever page you want the tool to live on. Five lines. Most firms are live within an afternoon of getting the snippet.
What's been said
Focus, in their words
On the record
Frequently asked, honestly answered.
If something here doesn't fit your shape, that's what Patron is for, five-minute call, quote on the call. We'll say so if it doesn't fit.
What's the difference between Day-pass and Member?
Day-pass is free use of any tool on our site (focusadvice.tech). You can run a tool with a client in our showroom, free, no signup. We ask you for feedback in return. Member is when you buy a licence and embed the tool on your site — your branding, your domain, your contact details in the footer, leads coming to you instead of bouncing back to us.
Is Day-pass going to stay free?
For now, yes — that's how we get advisers using the tools and telling us what works. We may price use on focusadvice.tech in the future as the showroom evolves, and if we do, we'll say so loudly first. Member pricing for embedded use stays as published.
What does "three default brands" mean?
Every Member tool ships with three pre-built brand looks: Focus House (the warm orange Focus brand, with a small "Powered by Focus" badge), Daylight (a light, neutral palette), and Nocturne (a dark, considered one). You pick whichever fits your site; you don't have to send us a brand bundle to get something that looks professional. Custom brand-matching beyond these three is a Patron-tier service while we build the brand editor.
I want to take the tools but don't want to pay to brand them yet — can I do that?
Yes, of course. We ship the tools with your choice of three free brand looks — Focus House (our orange brand), Daylight (a light neutral) and Nocturne (a dark neutral). You pick one at checkout. No brand bundle to send us, no custom-brand cost to budget for, and the embed still looks professional from day one.
If I don't want to brand the tools right now, what options do I have?
Three: ship the tool in Focus House (our brand, with a small "Powered by Focus" badge), Daylight (a light neutral palette) or Nocturne (a dark, considered one). All three are free with every Member licence. You pick at checkout and can switch later. If you want pixel-perfect brand-matching when you're ready, that's a Patron-tier service (or wait for the brand-editor that's coming).
How is this different from CashCalc or Voyant?
CashCalc and Voyant are full cashflow modelling platforms — you go and use them in your back office, around £900 a year per adviser. Advice Club tools are client-facing journeys — your prospects use them on your site, before they're a client. Different job, different price, sits alongside not instead.
Can I really get a tool live on my site in two weeks?
Yes. We send you a brand-asset form (logo, two colours, font name, where leads should be sent if you've taken the lead-generation plug-in), you fill it in, we provision the embed at embed.<yourdomain> or as a subpath you control, and you drop a five-line snippet into your site. We've done this enough times to know what gets in the way; usually it's your IT team, not us.
What if the tool I want isn't in the kit?
Tell us. Most of the toolkit was built because an adviser asked. We don't build to spec for one firm, but if three firms want the same thing, we usually build it. Bespoke configuration of an existing tool (tax bands tuned to Scottish rates, retirement-age range adjusted for a specific client base, custom branding beyond the standard brand-asset bundle) lives in Patron, that's a conversation, not a tier price.
What is Patron, exactly?
Patron is a conversation, not a productised tier. Three things Patrons typically want: a new tool, a customisation of an existing one, or pixel-perfect brand-matching beyond the three default brands. If Day-pass and Member don't fit your shape, we talk it through and quote — could be a single-tool white-label, could be every tool current and future across multiple appointed reps. Bespoke shapes live here.
Can I get the leads sent to my CRM?
The lead-generation add-on emails the calculation summary to a nominated address, or fires a webhook, when a client finishes a journey, with their consent. We don't build CRM-specific connectors; your CRM either reads inbound email or accepts webhooks, and most do. If yours doesn't, that's a Patron conversation.
What about FCA compliance?
Tools are built to FCA standards for client-facing financial calculators: clear assumptions, no implied recommendation, calculation methodology available on request. The output is a calculation, not advice. Most embedders sit the tool behind a "this is not advice" banner; we'll help you write that banner if you want.
Can I cancel?
Annual billing, monthly notice. If you cancel mid-year, the embed keeps working until the end of the term. We don't believe in early-termination fees.
What's the catch?
Honestly, none we'd hide. Day-pass is genuinely free in exchange for your honest feedback. Member tools pass anonymised aggregate usage data back to us (numbers used, not who used them, not what they entered) so we can see which tools advisers actually use, and build the next ones better. That's it.
Buy them. Embed them. Make them earn their keep.
Pick your tools, brand, and add-ons in the order builder. We confirm by email within one working day, and you're live inside two weeks. Or jump on a five-minute call first if you'd rather.