
Focus software
We create financial advice software
Our financial advice software is built as a flexible set of components that help advice firms solve real client problems.
You can use individual journeys, combine connected experiences, or plug in the core engines that power them. Each part works on its own, or as part of a wider digital estate, so you only implement what you need, when you need it.
Whether your advice is delivered through digital-only channels, supported by telephony, or complemented by face-to-face and branch-based interactions, our software fits seamlessly into how your firm operates.
The result is clearer client conversations, more consistent advice delivery, and digital experiences that genuinely support advisers and their clients.

Focus' software is
Product proof
And here it is, in your firm
What can we help you with?
Digital client engagement
Acquiring and re-acquiring clients
Digital client engagement
Our digital engagement tools engage clients and promote financial wellbeing
Learn more→Delivering advice
Advice delivery and business management tools
Delivering advice
An integrated and innovative suite of tools, including an engaging client portal
Learn more→Using our APIs / engines
Financial planning engines and APIs
Using our APIs / engines
An easy and engaging way to show your clients the value of your advice
Learn more→- Digital client engagement
- Our digital engagement tools engage clients and promote financial wellbeing
- Delivering advice
- An integrated and innovative suite of tools, including an engaging client portal
- Using our APIs / engines
- An easy and engaging way to show your clients the value of your advice
Great software makes things work for people
We understand the power of good advice.
That's why all of our user experiences are designed around showing the benefit of advice so that your customers come to you.
Our tools don't just solve problems, they also help you connect personally with your users.
Digital client engagement journeys
Engage, acquire and advise
Digital journeys that solve key consumer problems, which you can use singly or connect to make powerful experiences.
Our tools help consumers buy into advice by showing them the impact of financial planning.
- Help consumers manage their finances, self-assess and transact through a personalised client portal.
- Meet the increasing service-level expectations of your target market.
- Grow market share by lowering your cost to serve, or grow your profitability without other changes.
- Automatically present personally relevant solutions, and new business opportunities, to consumers.
Advice delivery and business management
Connect everything for incredible advice delivery
A modern replacement of our powerful focus:360° practice management tool, our advice product brings together a new suite of API-accessible financial planning engines.
- Everything you need at the heart of a modern advice business
- Built to integrate with your business, and deliver world-class productivity and efficiency
- Control your business with automation, consistency and audit trails
- Much more than just practice management
Financial advice software, planning and analysis tools, and APIs
Automatic, optimised and easy to deploy
Our financial advice software delivers online, on-demand financial planning and analysis capabilities through a fully API accessible platform.
You can access planning tools directly via the Focus API, through ready-made product journeys, or through solutions tailored to your firm's specific needs. Everything is fully integrated and secure, giving you a cost-effective and scalable way to deliver advice across your digital estate.
Now including the Advice Engine, our latest automation capability, designed to support faster, more consistent advice delivery at scale.
The platform enables mathematically optimised portfolios via API, supporting complex product and portfolio allocations with precision.
The result is financial planning software that reduces operational effort, improves consistency, and gives firms greater control over how advice is delivered and evolves over time.
Revolutionary, not evolutionary
We've invested millions in API-first cloud technology to provide the foundation for transforming advice delivery.
State-of-the-art workflow via webhooks
Advice CORE
Contact management
Client management
Financial details
ATR and Knowledge & Experience
Document management
Lead management
Case management
Financial Health Check
Task management
Investment solution design
Retirement solution design
Holistic investment solution design
Protection solution design
Inheritance Tax (IHT) solution design
Financial Advice Conversation Tool (FACT)
Mobile and web app services
Which tools would you find useful?
Take a 2 minute survey and tell us what would make the difference for you.












