Digital client engagement
Your prospects leave before they ever speak to an adviser
Traditional planning tools were built for advisers, not clients. They are complex, jargon-heavy, and require a 45-minute fact-find before anything useful happens. Your prospects visit your website, see a "book a consultation" button, and leave. They are not ready to commit to a meeting. They want to explore. They want to play with numbers. They want to see what is possible before they pick up the phone.
Most advice firms lose these people entirely. The prospect goes to a comparison site, uses a basic calculator, gets a misleading answer, and either does nothing or makes a poor decision without advice. You never see them.
Life Planner changes that equation. Instead of asking prospects to commit before they understand, it lets them explore first. A conversational, goal-based planning experience they can use on your website, on their phone, at 10pm on a Tuesday, no login, no commitment, no jargon.
By the time they do speak to an adviser, they have already articulated their goals, seen what is achievable, and understood why professional advice matters. They are not a cold lead. They are a warm, informed prospect who wants your help.
A conversation, not a form
Life Planner replaces the traditional fact-find with a guided conversation. Instead of "please enter your annual gross income," it asks "what matters most to you?"
Conversational goal capture
Clients describe their goals in their own terms. Retirement by 58. Kids through university. A house in Portugal. Travel while they are healthy enough to enjoy it. The tool translates these into structured financial goals without the client needing to understand the mechanics.
Instant scenario modelling
"What if you retired two years earlier?" "What if you increased pension contributions by £200 a month?" "What if you downsized and released £150,000 of equity?" Every change produces instant visual feedback. Clients see the impact of their decisions in real time, powered by the same deterministic calculation engine that drives our enterprise tools.
Visual outcomes
No spreadsheets. No tables of numbers. Clear, visual representations of what is achievable, what is at risk, and what changes would make the biggest difference. Clients understand their financial future without needing a finance degree.
Behind the conversational interface, Life Planner runs on the Focus calculation engine. The outputs are reliable, consistent, and deterministic, not approximate, not AI-generated, not probabilistic. Every number is real.
Built for clients. Designed for conversion.
Conversational
Goals, not jargon
Guided conversations replace intimidating fact-find forms. Clients describe what they want in plain language. The tool handles the financial translation.
Interactive scenarios
What-if in real time
Retire earlier? Contribute more? Downsize? Every change produces instant visual feedback so clients see the impact of their decisions before they make them.
Mobile-first
Designed for phones
Built for the device your prospects actually use. Fast, responsive, touch-optimised. Works everywhere, but designed for the 10pm-on-the-sofa moment.
Engine-powered
Real calculations, not estimates
Powered by the same deterministic Focus engine used by NFU Mutual and Skipton. Every number is a real calculation, not an approximation or AI guess.
Lead generation
Warm leads, not cold calls
Prospects explore their goals on your website and arrive at the first meeting already engaged, informed, and ready for advice. Conversion rates increase measurably.
White-label
Your brand, your site
Embed Life Planner in your website or client portal with your branding, your colours, your domain. Clients never leave your digital estate.
- Goals, not jargon
- Guided conversations replace intimidating fact-find forms. Clients describe what they want in plain language. The tool handles the financial translation.
- What-if in real time
- Retire earlier? Contribute more? Downsize? Every change produces instant visual feedback so clients see the impact of their decisions before they make them.
- Designed for phones
- Built for the device your prospects actually use. Fast, responsive, touch-optimised. Works everywhere, but designed for the 10pm-on-the-sofa moment.
- Real calculations, not estimates
- Powered by the same deterministic Focus engine used by NFU Mutual and Skipton. Every number is a real calculation, not an approximation or AI guess.
- Warm leads, not cold calls
- Prospects explore their goals on your website and arrive at the first meeting already engaged, informed, and ready for advice. Conversion rates increase measurably.
- Your brand, your site
- Embed Life Planner in your website or client portal with your branding, your colours, your domain. Clients never leave your digital estate.
Turn your website into your best business development tool
Right now, your website is a brochure. It describes what you do. It has a "contact us" page. And it converts a tiny fraction of the people who visit it.
Life Planner turns your website into an active lead generation engine. A prospect arrives, engages with their financial goals, sees what professional advice could achieve, and requests a meeting, all without speaking to anyone on your team.
Demonstrate value before the first meeting
The biggest barrier to advice uptake is not cost. It is uncertainty. Prospects do not know what they will get. Life Planner shows them. They see their goals mapped out, their scenarios modelled, their future made tangible. By the time they sit down with an adviser, the value of advice is already proven.
Capture structured data automatically
Every interaction with Life Planner generates structured financial data. Goals, timelines, income, assets, priorities, all captured in a format that feeds directly into your advice process. No re-keying. No wasted first meetings spent on data collection.
Measurable conversion impact
You will know exactly how many prospects engaged, how many completed a plan, and how many requested advice. Real attribution, real metrics, real ROI on your digital investment.
Part of the digital client engagement suite
Life Planner is not a standalone product. It connects into the full Focus digital client engagement ecosystem, giving you a coherent path from first engagement through to ongoing advice delivery.
Connects to DCE
Life Planner feeds directly into the wider digital client engagement suite. A prospect who completes a Life Planner session can seamlessly transition into fact-finding, risk profiling, and onboarding, without starting again.
Powered by Focus engines
The same 23 API domains, 352 routes, and 633 endpoints that power enterprise deployments at firms like NFU Mutual and Skipton. £15m of R&D investment behind every calculation.
Part of Advice Club
Life Planner is available to Advice Club members, with usage data feeding back into product development. You are not just licensing a tool, you are shaping the roadmap.
15 years of reliability
Focus has delivered 15 years of zero unplanned downtime. When you embed Life Planner in your website, it works. Every time. For every prospect. That is not a marketing claim — it is an operational track record.
See Life Planner in action
Give your prospects a reason to engage before they ever pick up the phone. Conversational. Visual. Mobile-first. Powered by real calculations.