Aberdeen Thailand - iOS / Android App

The problem

Aberdeen Thailand is a successful business with an established retail investment arm, and is a significant player in its market.

Thailand is a vibrant digital economy, with c.40 existing players in the digital mobile space, and a thriving relationship-based investment market in which influencers can lead to significant movement.

Mobile apps play a non-trivial role in facilitating investment, and Aberdeen felt the lack of a mobile app keenly. They were therefore enthusiastic in looking for a tech partner to help get them back on a level with competitors.

The process

Using an agile approach and highly collaborative, multilingual workshops, we worked through the business, legal, regulatory and operational pain points, risks and opportunities presented.

Aberdeen were looking to extend an existing branch-based, human-centred business process with a digital equivalent, and undertook a range of operational change initiatives to support the technological change that they were also championing.

We identified that the core capabilities offered by our client portal, and potentially our digital client engagement tools, backed by a new scalable app technology framework, would allow us to support both the customer and end user needs.

The solution

We designed, iterated, tested and evolved a new mobile app framework that allows Aberdeen to extend and leverage existing business investment in centralised digital identity management.

This new app, available through both iOS and Android app stores in region, allows consumers to securely create and validate new accounts, provide key data and begin to trade.

Technical support and hosting are managed by Focus for the Thai team, who provide first-line support to consumers and brokers in region.

The impact

We levelled the playing field for Aberdeen Thailand - it is now possible for new consumers to easily create an account and trade through a native app in Thailand.

Also, Aberdeen's thousands of existing customers, who up to now have been limited to a desktop-web experience, can now access their accounts and trade through their phones, with an ease that was previously denied them.